DIGITAL CONSULTING FOR LABORATORIES & MEDICAL DEVICES

I had the pleasure of speaking at the webinar "E-reputation & violence against doctors", dedicated to a major issue in the protection of practitioners. My presentation focused on the impact of online reviews, digital platforms and digital exposure on the safety and image of doctors. We discussed concrete ways to protect one's reputation, anticipate crises and protect oneself effectively. This webinar also brought together representatives of the Medical Council, lawyers and law enforcement agencies.

They provided additional insight into the regulatory and security aspects of the issue. The discussions highlighted the urgent need for a controlled digital strategy in the face of escalating violence. The replay is available on the URPS YouTube channel .

I had the honour of speaking at the prestigious Aesthetic Dialogue 2025 conference, held in the historic and majestic setting of Prague Castle. Every year, this exceptional conference brings together the international elite of leaders in surgery and aesthetic medicine.

My presentation highlighted the new codes of medical prestige in the digital age, between brand image, strategic visibility and e-reputation. This presentation served as a reminder of the importance and impact of e-reputation in the medical field and the need for professionals in the sector to become aware of how to manage the KPIs of their digital strategy. It was a powerful speech at an event that embodies excellence and the future of the aesthetic sector.

I had the pleasure of speaking at the Young Skin Leader 2024 programme organised by AbbVie in Marseille. This presentation focused on medical e-reputation and communication by dermatologists in the age of social media. We explored the direct impact of digital image on patient relations and therapeutic adherence.

Particular focus was placed on managing online reviews and visibility on Google, as well as the ethical and professional framework for communication in healthcare. Practical case studies enabled participants to analyse and optimise their digital footprint. It was a day rich in discussion, promoting modern, responsible and visible dermatological practice.

At a time when patients are increasingly turning to the Internet for medical information and medical information and opinions on surgeons, proactive management of the E-reputation has become an essential necessity for all private practitioners and hospital hospital practitioners.

Vivacy Laboratories faced a major challenge: optimizing their online visibility and expanding their reach beyond national borders for their new website dedicated to the injectable hyaluronic acid range, STYLAGE.

AbbVie Laboratory approached me for "Horizon Rhumato," to conduct two 45-minute workshops aimed at a audience of independent and hospital rheumatologists. The objective was to raise awareness about medical e-reputation to help them build a positive online reputation within ethical and professional boundaries.

Medaviz, a digital solutions provider for healthcare professionals, aimed to educate and train their physician clients on the concept of online reputation and digital visibility through a "Medical E-Reputation Masterclass" conducted as a webinar.

The URPS of liberal physicians in Brittany invited me to engage with elected physicians. We discussed pressing current topics for liberal healthcare professionals, especially focusing on managing their e-reputation, controlling online reviews, and the growing importance of mastering their digital communication.